top of page
Asset 1.png

Bicycle and Brand Launch Environment Design

Spring 2019 Semester Long Project in Collaboration with Heyward Smith and Stephanie Webster

bikebeautyoranget.21_edited.png
environment1.png

Programs Used:

Fusion 360, Keyshot, Gravity Sketch, VRED, Adobe InDesign, Adobe Illustrator, Autodesk Sketchbook

My Role in the Project:

I primarily acted as the Project Manager and Creative Director.

I was responsible for leading the team and guiding the direction of the project. I ensured that each of my team member's unique skill sets were put to use and that tasks were divided accordingly. I developed weekly goals and facilitated the design process to meet our goals.
​
In the creative realm, I developed the overall style and created cohesion among our product and brand. I encouraged my team to be as creative as possible with their ideas, to draw what they are thinking, and to stretch the limits of their brainstorming. In addition to leading the design process, I was fully involved in the process and made the tough decisions of narrowing down the multitude of ideas into the final design.

bikebeautytransparent.23.png

Part 1- Bicycle Design

Objective:

To design a commuter bike that overcomes a barrier to riding a bike as identified through first hand research of actual bicycle users and commuters, that also encourages more people to ride their bike.

Process:

Research, Understand Research Findings, Develop Guiding Insight, Initial Ideation, Development of Concepts, Concept Refinement, Rider Fit Testing, Virtual Reality Testing, Final Concept Development

Process Book_Page_08.jpg

Identified Problem:

Through our observational research as well numerous interviews with bike users, we discovered that there were three main biking scenarios for users: commuting, errand running, and recreational use. During these scenarios, there are a lot of items involved in getting from point A to point B. There were three major pain points for the cyclists we discovered which are: preparing to ride, improper storage capabilities of the bike, and sweaty/heavy backpacks while riding. These insights boiled down into our key guiding insight, which was that our users may be ready to bike, but their bike is not always ready for them.

 (Poster design by Stephanie Webster)

pinup board.png

Iterative Design Process:

Designing the bike involved a long and thorough process of brainstorming, ideating, sketching, modeling, sketching again, testing in real scale, using Virtual Reality programs as a tool for testing, creating mood boards, a form icon, and more.

Pal_Process_Book_edited.png

Initial Brainstorming

​

(Compilation of sketches by myself and Heyward Smith)

Initial Concepts

​

initialbikeconcepts.png
initialbikeconcepts2.png
initialbikeconcepts3.png

 (Concept sketches above are my own)

Design Refinement

​

sketch refinement_edited.png

(Compilation of sketches by myself and Heyward Smith)

bikeposterattachments6.png
mood board.png
Form Icon .png

Visual Style Development

​

mary_finaldesigniteration_sketches.pdf_P
mary_finaldesigniteration_sketches.pdf_P

Mood Board

​

Form Icon

​

Working in Virtual Reality

​

virtual reality computer pic.png
Marybikesketches_2019-03-10-13-10-011.pn
Marybikesketches_2019-03-10-12-10-55.png

Detail Refinement

​

detail refinement.png
final refinement.png
attatching mechanism development.png
Final design

The Final Design

​

beauty poster.png
overview.png
biketruss.32.png
attaching mechanism.png

Usage

usage.png
7585966432_IMG_8667_edited.jpg

Or attach whatever you want to the bike, however you want!

Full Scale Bike Model

Fully 3D printed frame with real bike components.

7585966432_IMG_8633_edited.jpg

Value Proposition Canvas:

We used an outline tool called the value proposition canvas to break down our product and its value and how it creates value for consumers. We filled this in throughout the entire design process to keep track of our product and to focus our efforts.

Process Book_Page_06_edited.jpg

Customer

​

Product

​

Part 2 - Environment Design

bottom of page