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Bicycle and Brand Launch Environment Design

Spring 2019 Semester Long Project in Collaboration with Heyward Smith and Stephanie Webster


Programs Used:

Fusion 360, Keyshot, Gravity Sketch, VRED, Adobe InDesign, Adobe Illustrator, Autodesk Sketchbook

My Role in the Project:

I primarily acted as the Project Manager and Creative Director.

I was responsible for leading the team and guiding the direction of the project. I ensured that each of my team member's unique skill sets were put to use and that tasks were divided accordingly. I developed weekly goals and facilitated the design process to meet our goals.

In the creative realm, I developed the overall style and created cohesion among our product and brand. I encouraged my team to be as creative as possible with their ideas, to draw what they are thinking, and to stretch the limits of their brainstorming. In addition to leading the design process, I was fully involved in the process and made the tough decisions of narrowing down the multitude of ideas into the final design.


Part 1- Bicycle Design


To design a commuter bike that overcomes a barrier to riding a bike as identified through first hand research of actual bicycle users and commuters, that also encourages more people to ride their bike.


Research, Understand Research Findings, Develop Guiding Insight, Initial Ideation, Development of Concepts, Concept Refinement, Rider Fit Testing, Virtual Reality Testing, Final Concept Development

Process Book_Page_08.jpg

Identified Problem:

Through our observational research as well numerous interviews with bike users, we discovered that there were three main biking scenarios for users: commuting, errand running, and recreational use. During these scenarios, there are a lot of items involved in getting from point A to point B. There were three major pain points for the cyclists we discovered which are: preparing to ride, improper storage capabilities of the bike, and sweaty/heavy backpacks while riding. These insights boiled down into our key guiding insight, which was that our users may be ready to bike, but their bike is not always ready for them.

 (Poster design by Stephanie Webster)

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Iterative Design Process:

Designing the bike involved a long and thorough process of brainstorming, ideating, sketching, modeling, sketching again, testing in real scale, using Virtual Reality programs as a tool for testing, creating mood boards, a form icon, and more.


Initial Brainstorming

(Compilation of sketches by myself and Heyward Smith)

Initial Concepts


 (Concept sketches above are my own)

Design Refinement

sketch refinement_edited.png

(Compilation of sketches by myself and Heyward Smith)

mood board.png
Form Icon .png

Visual Style Development


Mood Board

Form Icon

Working in Virtual Reality

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Detail Refinement

detail refinement.png
final refinement.png
attatching mechanism development.png
Final design

The Final Design

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attaching mechanism.png



Or attach whatever you want to the bike, however you want!

Full Scale Bike Model

Fully 3D printed frame with real bike components.


Value Proposition Canvas:

We used an outline tool called the value proposition canvas to break down our product and its value and how it creates value for consumers. We filled this in throughout the entire design process to keep track of our product and to focus our efforts.

Process Book_Page_06_edited.jpg



Part 2 - Environment Design

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