Bicycle and Brand Launch Environment Design
Spring 2019 Semester Long Project in Collaboration with Heyward Smith and Stephanie Webster
Part 2 - Environment Design
To design a physical space along the Atlanta Beltline where the Pal Bike Brand will launched and introduced to the community.
Understand our bike's customers on a more personal level by interviewing them about their style and tastes, develop the Pal brand, synthesize a visual style, sketch, 3D model, iterate, explore the Beltline for a build location, develop marketing tactics and more.
Bike Brand Pyramid:
The Final Design: