Bicycle and Brand Launch Environment Design

Spring 2019 Semester Long Project in Collaboration with Heyward Smith and Stephanie Webster

Part 2 - Environment Design

Objective:

To design a physical space along the Atlanta Beltline where the Pal Bike Brand will launched and introduced to the community.

Process:

Understand our bike's customers on a more personal level by interviewing them about their style and tastes, develop the Pal brand, synthesize a visual style, sketch, 3D model, iterate, explore the Beltline for a build location, develop marketing tactics and more.

Bike Brand Pyramid:

The Final Design: