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Logo Design for The Basta Kitchen
February 2023 Freelance Design Work
I designed a logo for local bakery, Basta Bakery, to represent their new kitchen location, The Basta Kitchen. This kitchen will host cooking classes, experiences, and handle the company's shipping and wholesale. Basta wanted a new logo to represent this kitchen that is reminiscent of their existing brand and logo, but that establishes the Basta Kitchen as separate from their bakery storefront.
New Logo Design:
Existing Logo:
Phase 1: Mood Board Creation
I created a mood board establishing the look and feel of the brand to base my design around:
Phase 2: Brainstorming
Brainstorming intial ideas for the new logo.
Phase 3: First Round of Logo Concepts
Offered several rough draft designs and consulted with client to decide what direction to take the logo.
Phase 3: Revision 2 of Logo Design Options
Revised the logo designs above based on client feedback and offered new variations of the designs.
Phase 4: Refining the Design
From the above options, a concept was selected and refined into the final design below:
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